being able to create products for that store that is phenomenal and making this brand succeed >> besides air force one and jordan, what else is nike getting right. we talk athleisure. >> outer wear is one of the biggest components that is doing well intoicy nike is hitting on all of that they have a ton of outer wear. that is for men and women. it is very versatile you could wear to work out and outside. when you look to the growth in china. >> let's talk about how much threat there is for nike, adidas, underarmor, puma how much do they have to fear all birds, lululemon, the same type of products out there >> i think nike is really smart to do the key collaborations one of the most hype for 2020 is dior and jordan. they do so many things with boutique and names doing the work with nordstrom. not only is the product unique, it offers unique experiences within stores that is also what the other brands do. they have move momentum to play around nike is mostly amplifying that >> jessica ramirez, thank you very much. >>> coming up, boeing's max fleet may be grounded but the high-profile space program is ready for lif