akimoto suddenly realized people still enjoy amacha as an everyday drink. to boost sales he sought out the advice of an expert. he wanted to improve the tea's quality. >> translator: why don't you increase the inner temperature to 90 degrees? >> translator: wow, it's much higher than before. >> translator: i think this process will enhance the flavor. >> reporter: character moto had another idea to boost the tea's popularity. tea bags. they discussed what the bags should be made of, and how much of the leaf to include. >> translator: tea bags are becoming more top lar than tea pots. consumers are shifting their choice. >> translator: i agree with you. i would like to do all we can to create a sustainable market for amacha. >> reporter: the first tea bags will appear on store shelves next year. >> translator: sales of amatcha are still at a crossroads because of consumer concerns but i'll never give up. we'll work hard to distribute our special tea, not only in japan, but around the world. >> reporter: akimoto hopes to expand their customer base in japan and

mitsuhiro akimoto is a local saler. he faced a predicament. >> translator: we've tried to convince the companies that our product is safe, but they didn't accept it. >> reporter: akimoto visited whalesalers around the country. he took part in promotional events, and trade fares. but his efforts failed to produce results. when it seemed all hope was gone salvation came from overseas. the amache won a gold medal in the uk food contest. it was chosen from more than 8,000 products. akimoto suddenly realized people still enjoyed amache as an everyday drink. to boost sales, he sought out the advice of a green tea expert. he wanted to improve the tea's quality. >> translator: why don't you increase the inner temperature to 90 degrees. >> translator: wow, it's much higher than before. >> translator: i think this process will enhance the flavor. >> reporter: akimoto had another idea to boost the tea's popularity. tea bags. they discussed what the bags should be made of, and how much of the leaves to include. >> translator: tea b