appeal to a general cross-section of society before that newspapers were extremely partisan and really akko chambers addressing only certain political perspectives and in order to bring about a larger audience and a sense of objectivity news. papers undertook self regulation they created press councils they had. inspector generals and on boats people and they basically became much more professionalised and i think we're starting to see rumblings of that same kind of self regulation and self restraint at least being talked about by the on line media mark soccer berga facebook has has issued a number of manifestos recently in which he talks about new restraints that they are imposing twitter has done the same thing soccer or even asked the government to impose regulations on him so i think they understand that they are getting so much criticism from the public from the mainstream media from government officials that they better get their act in order and david thank you so much for your time today fascinating discussion up next is it time to replace the ideologies of right and left here in am