when i first started, i was bombarded with akron mississippi. -- with acronyms. for the average citizen, they may all main -- they may only apply for a permit once in their lives. the only time they will get any information is through a mailed letter. we want to make that interaction worthwhile. the information we provide the to be easy, simple, easy to understand. at the same time, we need to maintain that balance of providing complete and accurate information. that is the challenge with planning. a lot of what we do is so technical, and so complex. how can we communicate effectively, simplify our language while still being accurate. there are tools out there. the rule of thumb for that is if you can say jam, do not say marmalade. we foster authentic dialogue and appreciate diversity of views. this is what we heard from the feedback. it is a two-way street. our goal is to ensure an atmosphere where people will feel like they can give their input and know that they will be heard. projects will get heated, and we know that. our job is to ensure that we create an a