al jazeera america. >> this, is what we do. >> al jazeera america. scomplrning welcome back to "techknow." ."arita, you took a look at meat or at least something that looks like meat. >> looks a lot like meat actually. americans, we love meat. we eat more of it than almost anywhere on the planet but it's extremely environmentally costly to produce. there are lots of meat alternatives on the market. there is a company based in california producing a product that they claim simulates meat very, very closely so you may not even be able to tell the difference. so, i went and checked it out, put it to a taste test. so let's take a look. >> grilled, sautÉed prosprocessed or packaged. america's obsession with meat is ferocious. we consume over 270 pounds per person per year. but now, the demand for meat is spreading to new global heights and experts predict we won't be able to sustain it. >> i would say we are already not doing it sustainability. we are crawing on the planet's resources more than we should be alone. >> the united nations estimates meat consumption will rise nearly 75% by 2050. the r