. >> alan adler knows how wagner feels. he believes that change isn't always necessary. >> more money couldn't make us give up what we have here. >> aaron gross agrees. he says even though streit's is much larger than the original business of 1925 it has a strong foundation, and a core product that has, and will continue to pave the way for the company's future success. >> we do have a long-term plan to be here, still this brand, concentrate on our roots, build this brand and expand. we've been around almost 100 years and i would like to be around for 100 more. should be sixth, seventh, eighth generation family members running this place. i think that's what sets us apart. >> as business owners, we have so many opportunities to change things, so how do you decide when you should keep things the same? well let's turn to this week's board of directors. norm brodsky is a magazine columnist and brian hecht is a serial entrepreneur who is working on your latest company which should launch in a few months? >> a few months. >> nor