it started really just robert, myself, and alan horn, the executive producer.ow we have going to 12 people. we all get together every friday. we bat around stories. and from there, there's this process of darwinian natural selection. i'll bring him something and he'll immediately viciously poke holes in it, and i'll do the same to him. no, no, no. that's what i want. that's what you want. you kind of let-- see if you can beat the other guy. "what do you think about this story?" and you tell it, and he goes, "i don't know that middle part." and you go back to the drawing board. and we do that for each other. eventually, if i can beat limb and he can beat me -- >> rose: you find the beat. >> yeah, we find that beat. >> that's pretty much what it is. >> rose: is science a crucial element in this? >> we'll differ on that, too. i think it is. i think these are really interesting subjects. you know, where does consciousness come from? or -- >> rose: that's as big as it gets. >> yes. but i think we let it go where it's going to go. so if suddenly we're on a race track