tonight we have ken aulette, michael enand alan risbridger coming up. >> rose: funding for charlie rose has been funded by: captioning sponsored by rose communications from our studios in new york city, this is charlie rose. >> rose: technology has transformed the way we communicate and the way we consume. to listen to music there's itunes. to watch video there's youtube. to stay if touch with people there's facebook. to read books, there's the kindle. now there's also the ipad which went on sale this month. >> amazon has done a great job of pioneering this functionality with their kindle. and we're going to stand on their shoulders and go a bit further. so this is what a kindle looks like, i'm sure many of you have used one. this is reading a book on the new ipad. it's really nice and our new app is called ibooks. now ibooks has a book shelf, looks like this where you have all your books, if you want to read one, you just saw what it looks like, terrific. you can go into portrait and see both pages if you would like. and in addition to having your book shelf and being able to read book