aland deep fakes are out there _ issues. aland deep fakes are out there and _ issues.here and what we need i issues. aland deep fakes are | out there and what we need is to make — out there and what we need is to make sure _ out there and what we need is to make sure the _ out there and what we need is to make sure the people - to make sure the people involved _ to make sure the people involved in— to make sure the people involved in elections - to make sure the people involved in elections and to make sure the people - involved in elections and bad actors — involved in elections and bad actors have _ involved in elections and bad actors have consequences. involved in elections and bad i actors have consequences when they stretch _ actors have consequences when they stretch the _ actors have consequences when they stretch the law. _ actors have consequences when they stretch the law. this - they stretch the law. this brin . s they stretch the law. this brings us _ they stretch the law. this brings us to _ they stretch the law. this brings us to the - they stretch the l

the problem, all of the big tech firms piling into ai problem, all of the big tech firms piling into aland as yet we do not know whether they can monetise it. we do not know whether they can monetise it— monetise it. you are quite ri . ht monetise it. you are quite right and _ monetise it. you are quite right and we've _ monetise it. you are quite right and we've seen - monetise it. you are quite right and we've seen the l monetise it. you are quite - right and we've seen the shares in microsoft and meta falling and they are dragging the nasdaq with it. even though we saw a different share price reaction when it came to the results for alphabet there is a common theme and that is that al spending, investors are ai spending, investors are nervous about whether they are going to see the returns from the ai spending and how they will sustain profit growth when they are spending so much in this new technology. and there's a difference between there's a difference between the haves and have—nots, those that can monetise it and those that can monetise it and those that can't and this was especia

to slow down on rolling a - slow down on rolling a generative ai slow down on rolling a generative aland these electricity needs we literally cannot sustain without going nuclear? currently we're putting the horse _ currently we're putting the horse before the cart, because we're — horse before the cart, because we're focusing on getting more energy— we're focusing on getting more energy instead of thinking about— energy instead of thinking about why we need the energy in the first— about why we need the energy in the first place, and how, whether— the first place, and how, whether we can reduce the amount— whether we can reduce the amount of energy that al needs and apply it a little bit more mindfully. i'm increasingly hearing _ mindfully. i'm increasingly hearing the term digital sobriety, and i really like that, _ sobriety, and i really like that, so— sobriety, and i really like that, so thinking about whether we really— that, so thinking about whether we really need to generative ai, we really need to generative al, every— we really need to generative ai, every thing from navigation