the alaria. are they just laying in wait for you? is that what happens?to have become somebody who that's what they're -- maybe their readership wants. i really can't explain it over than there's somebody they think that they're going to score some points on and so forth. >> dave: it will sell newspapers. they put you on the cover and think think -- it must affect their circulation. >> i think the good news is -- well, their circulation is down quite a bit, it has been for a last couple years but the good news for me is when something like that happens-- which is very ugly and unpleasant, that 99% of the penal see that and say "that's not possible." >> dave: they know you well enough and you've worked hard enough. >> the multitude of things i've done, they know it's not possible and there's 1% who you're never going to capture them, you're never going to win them over. i would tell people all the time "if george bush's mother fell through the ice on a pond in kennebunkport and i went out on the ice and saved bush's mother from drowning during an ice skati