alasdair keane's been taking a look at how graphics are bringing it to life. 0ur senses are constantlyed by the sights and sounds around us, including advertisements that have been carefully crafted to grab our attention. but in a busy world... ..do we always notice? if everyone is looking at their phone, what we are trying to do here is to convince people to stop looking at their phones and recall what they have in front of them. bcn visuals are based in barcelona, creating sd displays all around the globe, and now they have a new canvas to work on. and it isn't without its challenges. when it came to the storyboards, it was quite challenging. instead of doing the pre—production on this round sphere, we made it look as if it was flat, so it could be easierfor us to think about ideas. and wrapping the content around the sphere wasn't enough. we needed to make it look like...the sphere would open up as if it was a gate, and it would show you everything the company made its name over the past few years with campaigns in new york's times square and other major locations around the world.

alasdair keane has been to what i think is the most exciting hall of all, which mayjust contain the nextstart—ups all trying to find new customers and investments. but what does it take to present your tech on the global stage? let's go meet some of them. my name is mirko cesena, a co—founder ofjedsy. i'm from italy originally but four years ago i moved to switzerland for founding this company together with my partner, herbert weirather. i'm peter yau from hong kong and our i company is called xoxo beverages. i hi, i'm beatriz. we're from st37, so sport and technology for 37 olympic sports. this really is an around—the—world trip in bright ideas, with many of these start—ups bringing their tech to this huge event for the first time. that makes it an ideal hunting ground for those looking to invest in the next big thing. the entrepreneur is so important and so special in being able to make an opportunity successful. they've got to be able to walk through ten—feet concrete walls in order to make their vision a reality. passion must play a role in it as well, if the company is passionate ab

but first, alasdair keane's been taking a look at how graphics are bringing it to life.ur senses are constantly being bombarded by the sights and sounds around us, including advertisements that have been carefully crafted to grab our attention. but in a busy world... ..do we always notice? if everyone is looking at their phone, what we are trying to do here is to convince people to stop looking at their phones and recall what they have in front of them. bcn visuals are based in barcelona, creating sd displays all around the globe, and now they have a new canvas to work on. and it isn't without its challenges. what we did is think about "round". you know, round things, round shapes, so we can place in there and it would look like we have done something specifically for this. when it came to the storyboards, it was quite challenging. instead of doing the pre—production on this round sphere, we made it look as if it was flat, so it could be easierfor us to think about ideas. and wrapping the content around the sphere wasn't enough. we needed to make it look like...the spher