. >> susie: our market monitor, eugene peroni at advisors alberta american express has declared november 27 as small business saturday. the goal is to encourage people to shop at local small businesses. tonight's commentator favors supporting mom and pop shops in your hometown. he's alfred edmond junior, senior vice president and editor-at-large at black enterprise. >> when new york mayor michael bloomberg and american express ceo kenneth chenault announced this week that new york would be the first city to designate the first saturday after thanksgiving as small business saturday, i was thrilled. large retailers have counted on black friday to boost year-end sales for decades. more recently, as the popularity of online shopping continues to grow, many of those same retailers have also been major beneficiaries of cyber monday. it makes sense on so many levels to launch an effort specifically aimed at encouraging consumers to spend with small, independent businesses, a key source of new jobs in an economy still in recovery mode. but if we really want it to succeed, and help the businesses