it is in albertsons and bristol farms, but it doesn't need to be. that is a whole different story.etting shelf space in refrigerated area extremely expensive no matter how your cow suit looks. cuban: now all of a sudden, you're competing with borden, who has flavored milk and can easily come out with more. so you're competing with them and all their marketing dollars. and i think that's an uphill battle that is insurmountable. $250,000 isn't even gonna get you into the game to compete against those guys 'cause you don't have a pure differentiation. so for that reason, i'm out. but, guys, you know, this one packet right here has 24 grams of sugar. 20. that's wrong. it has 170 -- 20 or 24. 170 calories is a lot. it's 170 calories. ...for this little carton. to be selling this to kids, i mean, there's an obesity issue we already have. that's a lot of calories for a kid. we have less sugar than any other flavored milk on the market. it's less sugar than any juice or any soda. when they made a petition to take flavored milk out of schools, there was an incredible backlash from the kids.