>> albiera antinori: yes, absolutely. this is our origin. in modern times, we are basically... basically farmers. >> alessia antinori: we appreciate the nature and the countryside more than the glamorous city life. >> safer: you're three country bumpkins. >> albiera antinori: yes. ( laughs ) >> allessia antinori: exactly. >> safer: well, hardly. >> piero antinori: cheers. >> safer: elegance is the rule at palazzo antinori, the family home in florence. since the family's wines must be sampled often to ensure quality control, every lunch at the palazzo is a kind of business lunch. the marchese, his wife, francesca, their daughters and sons-in law and the grandchildren all may have a say. any family arguments at this table? ( laughter ) come on, secrets. i want secrets revealed here. >> piero antinori: yes. sometimes, we start with an argument. but after three or four glasses of wine... ( laughter ) >> allessia antinori: everything disappears. >> piero antinori: this palazzo has been in the family since 1506. both the headquarters of the busines