. >> caller: jim, my question is about alcoa. i own alcoa. should i hold it? should i sell it? and if i sell it, which of the two companies would be the better of the two? >> well, alcoa's story has got to be told. when alcoa reports, i think it could be an interesting story and we're going to have to talk about alcoa. alcoa is interesting because it is splitting into two different companies. i ha p to like the proprietary part of alcoa. i don't like as much the commodity report but really got to dig down and get that story known by people. spend some quality time on it and let everybody in on it because my trust owns it, and i think alcoa is the kind of stock that the company has to come on "mad money" to really get the story told. all right. let's go to dennis in the virgin islands. dennis. >> caller: hey, jim cramer. i'd love to extend you a big caribbean rum booyah from st. john. >> i have to tell you, you know whose rum is great? will ford frost brothers rum. i'm not kidding. i had it last week. it was killer. go ahead. >> caller: yeah, it's killer. actually on this island

alcoa did that reverse split so the stocks stay above what they hope. and they're betting that the s&p, which keeps the s&p 500 will not kick them out because the stock price is s l propensity to eliminate stocks that sell below $5 on the s&p. kyle in texas. >> caller: dr. cramer, love your show. under armour. love the company. little worried about the downgrade. i saw it's all about profit margins. >> probably short term there's a hiccup. but, you know what? i think you have to take a longer term perspective with under armour. i believe in kevin plank. he's a very, very good proselytizer for the stock. >> now fr if you understand the inner workings, waiting for a red hot economy might work. oscar munoz is coming up. then, changes in buffalo wild wings. but before you slide in under the wing, you won't want to miss ceo to decode and explain. stay with cramer. >>> don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail at cnbc.com. or give us a call at 1-800-743-cnbc. miss something?

um, the-in some ways maybe the alcoa build wg the project going on. >> what page is that? >> and of course the properties bern dt mentioned >> 534. >> could you describe what is happening on the alcoa building? it is a big build{hard to iage man it is threatened >> tim fry, i don't know the particulars of the project but there is a stlsh remodeling proposed especially the ground floor level. we certainly can bring more information. >> i have seen a little of the [inaudible] don't know the full scopef work, i'm not the planner working on it but think there was a [inaudible] to inclose the lobbying maybe in glass lobby that would be enclosed and making alterations-there is the building and there is the plaza and there are stairs going down, which are on the garage going to the sidewalk so i think the idea is to punch holes in the wall that concrete wall at the sidewalk level. i feel like there is something else. i think to widen the stairs, altering the approach. >> [inaudible] >> commissioners if it is helpful to start maybe on page 15 or 14, congregation emalual building,

take a look at alcoa.it enjoyed a healthy run for the winter of 2010 right up until february of 2011, rising from $13, nice rise, right? up to $17. not long after the stock hit 17 dollars, it took a quick dive down to $15, no reason i could discern, then it reversed and went up to $17 and then up to $18 on the eve of the quarterly report. i thought the quarter was a fine one. most of the time, that's all you can ask for. what worried me though, was after an initial positive reaction, the stock dropped down to $16, $16 and change. a few weeks later, there we go, it's back to $17, and i felt almost vindicated. so i went and bought more. i went and bought more right there. could i have been more wrong? i don't think so. because that $17-15 dive represented on the chart as point a and b then followed the run to c, 18, back to 16, d, finally, 17, e, you know what that is? that's a perfect head and shoulders pattern. yeah, just like a human's head. that is it. that is the most brighteni frig pattern in the chart

i think the parts are worth more than the whole for both xerox and alcoa. and that, ladies and gentlemen, is the conclusion of the lightning round. >> announcer: the lightning round is sponsored by td he decided to save money by switching his motorcycle insurance to geico. there's no shame in saving money. ride on, ride proud. geico motorcycle, great rates for great rides. oh, dishwasher, why don't you dry my dishes? oh, he doesn't know any better. you just need to add finish? jet-dry? in the rinse aid compartment. it's there for a reason. it dries much better than detergent alone. sorry dishwasher. finish? jet-dry?. for drier, shinier dishes. we're going to prove just how wet and sticky dry spray is different. degree dry spray. degree. it won't let you down. it's the phillips' lady! anyone ever have occasional constipation, diarrhea, gas or bloating? [ simultaneously ] she does. help defend against those digestive issues. take phillips' colon health probiotic caps daily with three types of good bacteria. 400 likes? wow! phillips. be good to your gut. >>> w

alcoa the start of the earnings season. that's going to happen before the expiration. is historically a fairly volatile month. you put those together, add in maybe an election and suddenly you have a situation where it's hard to imagine the market is going to be that range-bound. here's the thing, folks. most of you probably already own stocks, what does that mean? you're already making the up side bet. so is a less expensive way to play would be to just buy that put. now you've got your straddle on. >> so carter, what do you see in the charts for the s&p in general? >> same thing. what we know is we had that very tight range. 43 moving more than 1%. and then it was resolved down. came in for labor day, straight down. now climbed back to the scene of the crime where we collapsed. we're back to where there is overhead supply, interested sellers. i think we stay in the range but regardless of that, it's about asymmetry. so much more down side risk, in my opinion than upside reward. >> and is how much are you spending to make that down side bet? >> i know, that's the craz

it will focus on engineered products and alcoa on aluminum products. share is right now up fractionally on the day. >> every time i hear i i think of the song isn't it arconnick. >> interesting to see what it does when it is spun off. janet yellen addressing minority bankers forum declaring the fed is commit today diversity. senior economics reporter steve liesman joins us with a special guest. >> i am here with rebecca ring thrks chairman and ceo of sentinel bank and chair of independent community bankers of america. thanks for joining us. there is a lot of news about big banks today. i'm interested in the small banker's view point. when you look at what has happened at wells fargo, the idea that there was a long running process to create false accounts what is your view of that? >> it is so disheartening and so upsetting to think that customers can be taken advantage of like that. what we do to take care of our customers each and every person is a part of that community. we value the trust that we have with our customers and so to hear that something

basically what i was calling about was you had mentioned, recommended, i guess, alcoa. >> caller: a number of times, and now with this reverse split, i was a little concerned in terms of the fact that that usually means bad feelings. >> you're absolutely right. that is the usual meaning. my charitable trust which you can follow, you've got to read what we're saying about this. that reverse split is to try to keep both companies in the s&p, because the s&p doesn't like stocks that are below five. it is chimerical. worth almost the whole price of the company. i think that's the way it is. it's a bad market. much more "mad money" ahead. >>> in a world of brick and mortar that's seen their outlook threatened, how does ollie's bargain market fare. >>> and are investors still rack, i'll tell you what is to happen this sector to see a turn around. i suggest you stick with cramer. ugh, this pimple's gonna last forever. oh come on. clearasil ultra works fast to begin visibly clearing up skin in as little as 12 hours. and acne won't last forever. stephen! stephen! stephen! stephen! see what i'm sayi

in the cases of alcoa they did. a foreign bribery case.ced the amount because it would not allow the company to do enough rmb. in some cases they keep the fine the same but say you can pay it to us over three years or five years. volkswagen has already agreed to pay an industry record. it is also on the hook for civil claims from different states for more than $9 billion. that's $25 billion already. this will be on top of that. this is the criminal penalty rather than the civil penalty. one is about $16.5 billion. they have agreed to pay to private plaintiffs. they still have some outstanding. the $9 billion is actually german investor lawsuits. this is a separate issue. this is a criminal fine. is the justice department making similar calculations over the civil settlement with deutsche bank over its dealings with residential mortgage-backed security's? >> it's slightly different. the is the civil side of justice department. this is something that is often not well understood outside of the united states. there's a civil track and a crimi

um, the-in some ways maybe the alcoa build wg the project going on. >> what page is that?> and of course the properties bern dt mentioned >> 534. >> could you describe what is happening on the alcoa building? it is a big build{hard to iage man it is threatened >> tim fry, i don't know the particulars of the project but there is a stlsh remodeling proposed especially the ground floor level. we certainly can bring more information. >> i have seen a little of the [inaudible] don't know the full scopef work, i'm not the planner working on it but think there was a [inaudible] to inclose the lobbying maybe in glass lobby that would be enclosed and making alterations-there is the building and there is the plaza and there are stairs going down, which are on the garage going to the sidewalk so i think the idea is to punch holes in the wall that concrete wall at the sidewalk level. i feel like there is something else. i think to widen the stairs, altering the approach. >> [inaudible] >> commissioners if it is helpful to start maybe on page 15 or 14, congregation emalual building, th

i was in ocean groves last >> caller: the prospect of the new alcoa and -- >> i like the split very much. the vin investment guy with me. and i wanted to double down on it to tell you honestly. double down. why? because i truly believe that aircraft demand is strong. and this looks like precision cast parts to me. i'm going to mark in texas. mark? >> caller: [ inaudible ] >> kroger? i think kroger is overly punished. i have been down, down, down. i'm willing to say you should stop selling kroger. it is too low to sell. go to nick in new york. nick? >> caller: jimmy, boo-yah, how you doing? >> boo-yah, what's shaking? >> caller: nothing much. cliff natural resources -- >> no, no. that is at a stay. the that's the end of the lightning round. >> the lightning round is sponsored by td ameritrade. >>> tomorrow, kick off the trading day with squawk on the street. live from post the at nyse. >> no, i did. >> okay. >> i had something in my ear. >> now our executive producer >> well he is an eagle is fan, flying high and he can tell us what he wants. >> all starts at 9:00 a.m. eastern. why am i s

um, the-in some ways maybe the alcoa build wg the project going on. >> what page is that?> and of course the properties bern dt mentioned >> 534. >> could you describe what is happening on the alcoa building? it is a big build{hard to iage man it is threatened >> tim fry, i don't know the particulars of the project but there is a stlsh remodeling proposed especially the ground floor level. we certainly can bring more information. >> i have seen a little of the [inaudible] don't know the full scopef work, i'm not the planner working on it but think there was a [inaudible] to inclose the lobbying maybe in glass lobby that would be enclosed and making alterations-there is the building and there is the plaza and there are stairs going down, which are on the garage going to the sidewalk so i think the idea is to punch holes in the wall that concrete wall at the sidewalk level. i feel like there is something else. i think to widen the stairs, altering the approach. >> [inaudible] >> commissioners if it is helpful to start maybe on page 15 or 14, congregation emalual building, th

>> and alcoa has just spent a fortune on 3 d, al, c oa isa aerospace, too.y ge off the this, you're nuts. it's a huge company but ge continues to be digitized, but should not be moved on that. now, i want to go back to the enbridge/spect radeal, that's a fabulous deal for both. the acquirers are doing well. >> there's the opening bell. snp at the bottom of your screen, it's rains brands celeb ra celebrating the tenth victory, and apranga, from the baltick states. jeffrey's adding urban to the franchise list. >> the urban comforensinferences probably the best. urban outfitters, free people, they talked about how this is a non-promotional fall and fashion's back. i thought urban got down -- and really just kind of crushed the stock. this is the first good quarter from hitting all cylinders. i thought it was all cylinders squared. that and foot locker were the two best. >> it's interesting the raihane brand. that stock's been low. >> one deal we do not mention was the danaher deal. we don't focus as much on them as perhaps we should, given how successful that c

in the meantime, alcoa says that its split into two companies will happen on november 1st.ws the approval of the split. it separates the aluminum business from the jet and autoparts operations. and let's tell you about this story too. investigators have recovered the black box from the train at the hoboken station yesterday. one person died and a hundred others injured as the train ran into the station. it could help investigators figure out what caused the accident. >>> we will be watching the trading premarket. deutsche bank has been a factor the past couple of weeks. made the point it's down 40 cents. but that's like 4% all of a sudden. at 30, it's not. but that's another bad move today. another big percentage move in the shares. >> i point out the 4% move today. european trade is better than the 6% they finished yesterday. because europe finished flat yesterday. in total we're down 4% from yesterday morning. >> today's trading that we're looking at premarket. >> no, no. we're looking at the european trade. >> premarket. what is that right there? >> 4% is the european tr