like aldi, a discount grocery chain, online, you know, and in store, think about target as well. i mean, they've had their ups and downs in recent years, but they are a big player. one other point on packaging. i think some of the brands are trying to figure out if they can make packaging weigh less. amazon, a low priced good, but it's heavy, i mean, detergent, other things like that, you know, it's really not cost efficient so i think they are trying to figure out, you know, new recipes for these items that might weigh less. that's a really long term investment. it's not clear if a lot of the big companies, you know, have the bandwidth to make them now. >> fascinating. >> yeah. >> watching this transition underway. j good to see you both. >> you want everything delivered. i like going to the market picking things out. >> it didn't mean to. started with a prime membership, than everything is delivered. >> yep. we got 35 minutes left in trading session. dow up 71 points, one full trading day left. >> lululemon crushed today. hear from the ceo when we come back, shares down 24%. oh