hitter discuss, alex barinka. how big does this have to get for the fda to weigh in?it got big enough for parents and folks to complain, which is typically what happens with these companies. the platform plays a little bit of whack-a-mole searching down these challenges and these fads. we saw it with the really dangerous tide pods challenge earlier. but this one, the sleepy chicken challenge, it seems like tiktok has snuffed this one out. if you search for that term on the app, it sends you to a warning about dangerous challenges and dangerous fads. i will say, there are a lot of scary challenges. weird information pops up on the platform that does not always get bad enough for the fda to get involved. this was one they felt like they needed to jump in on. sleepy chicken posts have been taken down. you search for some names that are misspelled or add a few letters and those are still up, which illustrates the challenge these platforms have when it comes to locking down misinformation. emily: we found some of them, but decided not to show them. for obvious reasons. per

alex barinka was in the room for the remarks and trends us now. let's start with the anticompetitive acquisitions. no surprise he defended alphabet and google's position, but what do you make of how he did it alex: he brought it up pretty much at every turn. whether he was talking about the ad market were about commerce or competition with tiktok, he brought it back to this argument that alphabet is not anticompetitive, that in fact there is a lot of competition on the market. now, it is a timely argument for him to be making. last night our colleagues reported that the doj may be bringing another anti-competition lawsuit against google on their ad business. remember there is already a suit from the doj alleging that the company dominates the search market. so it seems like antitrust is definitely on the mind of the alphabet ceo and he wanted to remind us that they have rivals out there in the market as well. emily: meantime, he gave some more detail than i think we would have expected about their decision to remove trump's truth social app from th

emily: alex barinka. thank you. as we mentioned, two snap executives going from snap to add business to help netflix launch their ad platform. jeremy gorman along with the president peter naylor joining netflix in september. here to tell us more is lucas shaw. how big a coup is this for netflix? >> two of the top executives in the digital add business right now. peter naylor in particular, though jeremy gorman is more senior. peter naylor helped to build the -- at hulu. netflix has spent the past couple of months, if not longer, looking for executives to lead the charge for them. now they have two solid people. emily: at this point, what do we know about netflix's ad supported -- and how it will compared to disney? >> we know it is going to give you either -- either in the final three months of this year or at the beginning of next year. my reporting has suggested it will cost about half as much as basic netflix for think eight dollars or nine dollars. there will be advertising in some programming, but not all. no a

alex barinka, david kirkpatrick, lots to continue to unpack here, thank you for joining us. ok, coming up, how twitter's chair of the board is handling elon musk's attempt to cancel the $44 billion deal. this is bloomberg. ♪ emily: is also the inventor of the chairman of the board at the twitter. a major player in trying to push that $44 billion with the elon musk to go through, joining me now, the person who profiled at role in this deal. he has been a guest on the show many times. he has an out front executive. we have not heard a lot from him since taking over the chair board role at twitter. what have you learned from your reporting on what he is doing behind the scenes? >> the thing that keeps coming up for us is this idea that you would be hard-pressed to find people more dissimilar in their public space and elon musk and bret taylor. we have a situation where elon is posting trollish things and bret is trying things very by the book. chairman's boards are always critical and even more so here, bret taylor has so much experience and dealmaking in the past. particularly

emily: alex barinka, thank you very much. coming up,'s firm just raised $230 million.here will that money go in the downturn? eric hippeau joins us next to talk about that. this is bloomberg. ♪ emily: lerer hippeau, one of new york's top venture capital funds , just announced plans to invest 230 million dollars in early stages. the former ceo is also back as managing partner. joining me now is eric hippeau, managing partner at lerer hippeau. great to have you back with us. tell us what the fundraising environment was like, given a very challenging macroeconomic backdrop. eric: good to be with you. the majority of these new funds were in fact raised last year, and this is our 12th year. these are early-stage and late-stage, so we have done quite well, and we have very loyal lp's we have been able to capture some new ones as well, so it has not been exceptionally hard. i would emerging that today, for a new party, it would be pretty difficult. emily: so, how is that changing macroenvironment changing your strategy and where you are going to place your bets? eric: we are