that feels exciting and gives people value. >> alex blumberg, the founder of gimlet media.u recognize these memes? the company behind them is imager. it is home to some of the most viral content on the internet. we're going to speak to the imager director of products about their interesting business. that's next. ♪ >> welcome back to the best of "bloomberg west." i'm cory johnson. image sharing site imager has just released the latest gif to the internet. a gif generator. it is a company looking to find new ways to capitalize on their viral content. you can pull almost any clip off online video and make it into a high quality online file including this disgusting clip. for more i spoke with imager's director of product. >> it is the internet's storytelling platform. millions of people come every day to tell their stories through images. the stories might be funny, sad or inspiring. they are stories created by real people. more than 60 billion images are looked at each month. 150 million people visit us. >> 150 million people visit the site every month. >> every month. what

enter alex blumberg, a former producer at npr, but now, he has founded his own podcast company called and he is betting there is a comeback in audio downloads that is here to stay. he is interesting. i want to see what you look like. i have listened to you for so long. look at you. you look like a real person. i just love this. i love listening to audio in the car and when i run. tell me what has changed to make this work when they fell on their face in the age of the ipod. alex: it has changed. our habits are changing a little bit. right now, if i went out to the back, i would make sure that i had my headphones, that i had my headphones with me so that i could listen to the podcast. i think that is a big one. and then the podcast players that come installed with your phones. i think that has driven a lot of the increase that we see. cory: the founders of twitter, williams and stone, aimed to start a podcast company after they left google, and they got podcasts, man, that is going to be it. are there execution lessons that you think you're going to learn from the skeletons of pod cast