you cowrote this book with another sir, sir alex erguson. what drew you? sir michael: i always followed united. not as a raving fan. as the young boy, i followed them through the years. the working hard to help build equoia, i was very curious about organizations that had succeeded for a very long time and performed at an extremely high level, particularly organizations that had been run by one individual. and there are just not that many. emily: you have both been tasked with taking undervalued assets and making them profitable. sir michael: he grew up in scotland and i grew up in wales. both of us have an outsider's mentality. and i think a fair amount of a work ethic. emily: he is credited with transforming the faltering club into a $3 billion public company. what are the lessons here? ir michael: i wish i had known about these topics 30 years ago. i know i certainly would have been far more effective. one is patience. two is a long-term view. three is developing people inside organizations, particularly young people, bringing them along, because if you