emily: you wrote this book with another sir, sir alex ferguson, the legendary former manager of manchesternited. he is one of the revered names in football, or as we call it, soccer. what drew you to this project as a journalist turned tech investor? sir michael: i always followed united. not as a raving fan. but as a young boy, i started to follow them and i followed them through the years. but then, working in silicon valley, working hard to help build sequoia, i was very curious about organizations that had succeeded for a very long time, and performed at an extremely high level. and particularly those organizations that had been run by one individual. and there just are not that many of them.+++ sir michael: he grew up in scotland, and i grew up in wales. both of us sort of have an outsider's mentality. and also, i think, a fair amount of a big work ethic. emily: he is credited with transforming this faltering club into a $3 billion public company. what was key to his success? what are the lessons for men and women in business here? sir michael: i wish i had done this, or thought about