released new research on gen z and made suggestions accessible. started with the ceo of channel 4, alex mahonalways had a role as a broadcaster to focus adults, and that's been part of our role as a broadcaster and we've been doing research about them for about five but even in five years, things have changed dramatically for them, particularly exacerbated what does that mean? a change in economic circumstances for them versus our generation. so really it was about what does it feel like for them in britain today? do we know enough about how it feels and what are the impacts that some of their ways of consuming media are having on their lives? so there's a lot of detail in this report. and 52%, this generated a lot of headlines, said they thought the uk would be better off if a strong leader was in and elections. by some of these findings? and you said yourself young people have never been hours of video a day. but for gen 2 in the uk, about 64% of that consumption is on a tiktok or a meta platform or youtube. so it's a really different skew in terms of where they're getting their information

truthful information to geordie greig from the independent, but we started with the ceo of channel 4, alex mahonwe've always had a role as a broadcaster to focus on younger people, not kids, but adolescents or young adults, for about five years, which actually is not a long time. but even in five years, particularly exacerbated by the impact of the pandemic, which was a big interruption in their lives, a change in economic circumstances for them versus our generation. so really it was about what does it feel like for them in britain today? do we know enough about how it feels and what are the impacts that some of their ways of consuming media are having on their lives? some of its findings include 58% of gen z respondents say they considered social media posts from friends to be as, and sometimes more trusted than established journalism. we saw that much more, they were much more likely to trust influencers than older generations, maybe. said they thought the uk would be better off if a strong leader was in charge, who does not have to bother with parliament and elections. and, alex, that last o

truthful information to geordie greig from the independent, but we started with the ceo of channel 4, alex mahon