i'm alexmark -- alex marquart. up next is the cnn original series "the 2000s." good night. >>> television on! >> while it's tempting to play it safe, the more we're willing to risk, the more alive we are. in the end, what we regret most are the chances we never took. >> advertising is based on one thing. happiness. >> is there any taboo that you wouldn't break? >> not if there was a funny idea. >> what is wrong with you? >> clear eyes, full heart. >> the drama of every episode comes first. >> i don't think dramatic series television has ever been stronger. >> i see a new nation ready to take its place in the world. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ >>> this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, in terms of sex. >> executives were sanding off the edges of what was interest