cnbc.com's alex sherman joins us now.this is a big deal from a story standpoint how important is it to disney that avatar 2 succeed? >> i mean, it's super important when it comes to their film business there's no question avatar is right at the top of their list for high budget intellectual property that disney owns. i mean, "avatar 2" cost at least $350 million to make, that is a wildly high number in terms of costs and movie production and remember, this goes beyond box office avatar after gets -- through its theatrical release, then goes to disney plus. it has legs on that side of the business too while the early numbers don't look very good the question will be, what type of lasting power does "avatar 2" have if you look back to the first avatar, it did well in weeks two, three, four, five, we'll have to see if the same things happens with "avatar 2". >> mike santoli, we have a specific catalyst, right, company-specific catalyst for the downside in disney today but there are a whole heck of a lot of macro head winds t