that's alex sherman. you can scan the qr code on your screen or go to cnbc.com/sportnewsletter. >>> up next, chris hyzy is with us after the break. welcome to the now way to network... they switched to juniper's ai-native network and everything's simpler. so they can take their game to a whole new level... ♪♪ because now their network is self-configuring, self-detecting, and self-healing. they even have a virtual assistant named marvis. so they can simply ask the network... how's the wi-fi today? that's the now way to network at work— with real ai— letting you rise above it all. ♪ ♪ ♪ ♪ with real ai— ♪ ♪ ♪ ♪ (man) look at this silly little sailboat... these men of means with their silver spoons, eating up the financial favors of the 1%. what would become of them when they discover robinhood gold allows others to earn their very liberal rates on idle cash, unlimited deposit bonuses and handsome retirement matching? they would descend into chaos. merciless chaos. nate jones... lines things up... checks his

newsletter and joining us right now to tell us all about it is cnbc.com media and technology reporter alex shermanadd to that media technology and sports. >> as of today. >> as of today. alex, i love that you are doing this newsletter because you come at this from a business perspective, not just media and sports but a former m&a reporter. >> it's so related. it seems like a natural transition to some degree, because so much of what i've been writing about in the past up to the last nfl rights deal 2021, sports dominates media, like it or not. and the biggest money goes to sports. 93 of the top 100 televised shows last year were nfl football games. if you look at where the money is going today, there's an interview today in the newsletter with jeff zucker and i ask him a question like, it seems pretty depressing in media today, except sports. am i sort of misreading that. he kind of acknowledges yeah, that's where we are today. there's a lot of energy behind sports, particularly certain sports. we saw the nba triple the value of its rights even as cable subscribers come down. the nfl, the big stor