that is alex webb.ing up, we are in france as the plans to pressure its population to get vaccinated goes into effect. vaccine passports. these markets try and digest the growth outlooks picture as the delta variant ways on -- weighs on the growth outlook. this is bloomberg. ♪ (announcer) back pain hurts, and it's frustrating. you can spend thousands on drugs, doctors, devices, and mattresses, and still not get relief. now there's aerotrainer by golo, the ergonomically correct exercise breakthrough that cradles your body so you can stretch and strengthen your core, relieve back pain, and tone your entire body. since i've been using the aerotrainer, my back pain is gone. when you're stretching your lower back on there, there is no better feeling. (announcer) do pelvic tilts for perfect abs and to strengthen your back. do planks for maximum core and total body conditioning. (woman) aerotrainer makes me want to work out. look at me, it works 100%. (announcer) think it'll break on you? think again! even a j

joining us for more is alex webb from bloomberg quicktake. why is it doing so well? snap was the unloved child of the social media apps since everyone is on tiktok and instagram now. alex: snap has managed to pivot its technology in a way that appeals to appetizers -- advertisers. it's difficult for advertisers to know exactly who they are reaching on digital platforms because of changes to apple's privacy settings. snap has augmented reality tools that are quite sexy. it has managed to translate into consumer revenue growth. it more than doubles in the most recent quarter which is fairly unparalleled at the moment. dani: intel, another company that reported, pretty negative reactions to their earnings in terms of share price. what was driving them lower? alex: intel's stellar performance has been in its chips for servers. that's the data centers. the boom in the cloud has helped intel. it has managed to report growth, largely driven by the peak --. it wasn't as positive. that has led to some concern. what you are increasingly seeing is the big cloud operators, amazon

let's break down the latest results with our quick take reporter, alex webb.is a smorgasbord, isn't it? apple, microsoft, now worth more than $2 trillion but you have to guide high to get a big delivery from the market. apple tumbles in extended trading. why? why was wall street so underwhelmed by apple? alex: it is something we see a lot with tech earnings. with each quarter, the numbers become more and more impressive and each time, investors go, well, is this as good as it is going to get? can they take some profits. we don't know for sure the stock can go much beyond these levels, already trading at generous multiples, perhaps now is the time to get out. but then we see that they managed to outperform yet again. the thing is, with apple, there has been a lot of pent-up demand and they also had a new overhaul of the iphone which drove some of that demand. with the next iphone, the question is whether it will be a blockbuster enough to drive a new wave of trades so that is the substantial reason they might be worried. from microsoft to the cloud, there seems

joining us is our tech columnist, alex webb. why this move now? why is net fixed doing this? h companies, you can talk about selling iphones or smart devices. at the moment netflix competes with disney+ and hbo max, but also with gaming, with fortnite, twitch, platforms of consuming and playing video games. therefore it is its next act. it is a cracking scoop to bring us the news. anna: is this something other streamers will pick up on? if you are showing video content, film content, the problem is keeping people watching once they finish back to back films available, they might move off. if you are playing games, what is to stop them from hanging around longer? alex: netflix has a problem that it's growth is stagnating in its home market. a lot has to do with everybody who wants netflix has netflix. in terms of people who have seen everything they want to see and do not need to pay the subscription anymore. they can add games to make them stickier. apple is the competitor, it has apple tv+ and apple arcade, a subset christian service of videogames. -- a subscription service o

alex webb from our bloomberg quicktake team casting his eye for us.we will be back to the macroeconomic story. we speak to former president of the ecb, jean-claude trichet. he will be with us next. where does he see inflation threats coming from? what does he make further european inflation outlook but also the global inflation outlook? what does he think about the recent strategy reviews from the ecb? we will talk to him next. this is bloomberg. ♪ that is what we will do. we also launched this global raffle today. $10 for a pair of tickets to win a raffle so they can go up. hopefully, that will enable many, many people to go up to space. >> what does it change for july 20 second? >> we have a new framework. it is approved by the governing council. we will look every six weeks. we will look at the circumstances. we will look at what foreign guidance we need. we are going to look at calibration of all of the tools we are using to make sure it is aligned with our new strategy. and i think, given the persistence we need to demonstrate for our commitment

joining us is bloomberg opinion columnist alex webb.his continues, and over the weekend we had a cybersecurity review that basically said companies with data on more than 100 million users would have to seek approval before listing in foreign countries. what is going on with tech in china right now? alex: we saw legislation last year which gave regulators authority to carry out on chinese companies. it is a fall out of a whole slew of companies over the past for five years, many of whom it seems didn't have the businesses underpinning what they were telling the public markets. soother seems to be if you're in china to determine who is taking rides with didi from big chinese government authorities. this seems to be a paranoia driving it, a paranoia that they could exert control on some of these massive tech giants. guy: where the value in a company like didi if these sites can't get its apps up and running? what is the business looking like? alex: the main ride-hailing app can still be used. it is some of the peripheral apps that are bei

my favorite hot take comes from alex webb, who says it's about the data.ox office, scarlett johansson can say look at all the money i brought you. when it is streaming, you don't necessarily have that data of how much value you added, and it makes it harder to negotiate a contract. alix: 100%, so it affects her future value, not just what she made in a movie, which is a whole paying male and female actors the same. i feel like we could go on for a long time on this, but i do want to hit some news that crossed in the last hour having to do with walmart. walmart is going to require masks for field staff in high transmission areas, but more interestingly, they are doubling the incentive to $150 to pay for their staff to get a vaccine. it is $100 in new york city if you get a vaccine. apparently if you work at warm art, $150. -- as walmart, $150. dani: walmart says if you already have the incentive, they will give you the other $75 to match everybody getting $150 now. new york should do the same. they should give you your $100 for getting the vaccine. alix: or