alex yvonne tovel is founder and ceo of learnfest.com, acquired by northwestern mutual.ida is the ceo of the creative class group of global firm with clients like converse and starwood hotels. good to have you both. >> glad to be here. >> alexa, when we first met you, learnvest was tiny. and how long ago? >> started about seven years ago, got acquired two years ago. >> okay, in a big acquisition. you've seen it all. what's one tip you have for people? >> so, for all entrepreneurs, regardless of the industry or company, focus on marketing and customer acquisition. most importantly, your customers are your lifeblood. you want to talk to them, listen to them, understand. that is the road to better product development, and i think often as entrepreneurs, you're focused on business model, finances, how do you get the company up, technology. you have to focus on how to talk to more customers, how you're going to get this into people's hands and get their feedback. if you listen to them, what they hate what they love, you'll build a better company, and it has to be from day one