i asked ceo alex zhu to explain why this app is taking the u.s. dience in particular by storm. alex: we have a lot of features relating to social interaction between user a and user b. one of the features our users talk about a lot -- basically, if i create a video based on a specific song, another user can create their version of it and the app will combine two videos into a single video. it looks like a collaboration between user a and b. this generates a lot of conversations between the user and it came from this social interaction. emily: you have a background in enterprise software. you worked at sap for years. you had a completely different vision of this and what it became. alex: i spent a lot of time on sustainability applications but my passion was always in consumer technology and especially in social media. i want to study the humanities, the psychological factors, and how we can make an application that allows people to meet and make some magic together, right? in 2014, i was working for sap in the area of education, doing some research