alex. so schmidt i'm. i'm a master baker and bred sommelier. back in the day, i wanted to be a rock star. i was really involved in music and was pretty successful at what there was actually a time when i had to decide between banga musician or a baker, rightly but, but then i decided to go for bacon. luckily about 30 bucks to been cheating ah. in the senior, i'm a 4th generation baker. i grew up here with flour in my veins. there's my grandfather and my father were my role model. but i've always thought that we bakers were a bit behind the times of us that the trade was missing out on something bigger and how to present yourself. and i think that was really the crux of it. that's when i said this needs to change or let's be cool. transparent, no secrets and have fun at the same time. ah, i'm the officially baker for the fucking open air festival. and i'm on the road at festivals with bands. and i have a lot of heavy metal bands as guest lynch bath. we always have one of these flame throwers i like to flam bay lloyd. recently. i was in a hot air balloon with a band on their maiden voyage,