and we are all going to be talking to the computer in the coming years through the alexa api. >> and worried about the data that alexa is collecting on you unwitting ly n this device. >> privacy is an illusion, and the nsa is listening to whatever conversation they won't to through the phone, and so the idea that we have any privacy is laughable. it is disturb iing to have the microphone to hear in an omni directional way, and it does have a button to turn it off, but we have a track device, and will listening device in our ears. so again, your privacy an illusion. >> yes, the upfront yesterday with nbcu included the ad's chief and alexa with a seat in the audience back and forth about the future. >> yes, it is an open platform, and so you can do ta, and when you have thousands of startups, and specifically looking for the startups, the startups on thele alexa platform are going to be amazing to take every vertical in our life, and the uberfication to not even have to take a keyboard out, but to do tasks and alexa, get me an uber, and alexa, find me a sushi table for four. it happens.