alexander nix intended to create a strong business related to the election process. after the obama election campaign had made great use of data and digital communications, there was a market opportunity to offer these services to the republicans in the united states. google's problems with user privacy began with its email service. at the dawn of the gmail email service, a scandal erupted when the general public learned that google's algorithms would read all correspondence and extract keywords, so that later show ads. no humans poking their noses into your emails, just robots, but back then it seemed like something new. unpleasantly shocking, but the public made a fuss and went on to discuss other pressing issues of the universe, while this approach became widespread, today in applications when you type words on the keyboard, in what you say, companies look for keywords that can be associated with you. by the way, the story about smartphones spying on us without our knowledge emerges not the first time, although so openly, of course, for the first time. in 2019, go