he's something of a star on you tube where he goes by the name of alexey beck see. he also does advertising videos on you tube in this case for an electronics retail chain. his fame helped to promote a new product. boom has been living off his you tube activities for 10 years now. because nothing really special about being a you tube or on the platform offers opportunities that you just don't have to say at a publishing house or a broadcaster where you have the usual constraints such as an editor in chief who can say either yes or no on you tube you publish whatever you like for my generation it's quite normal to say this is what i have to say and i'm going to publish it just the way it is that. it helps to look good and come across as authentic that's the capital of you tube stars when they showcase a product viewers tend to believe what they say but isn't there a temptation to talk only about things that will sell well and generate higher revenues. if you do exactly that but i don't i look for things that interest me have an advertiser wants me to come on board. b