and we were played by someone empercent nating alexi novani, the blogger. or at least so mr. novani says. to this day we're not able to know for sure. someone impersonating him said some things to us which we put up as according to mr. novani and he said, no, that wasn't me. and i'm sure it wasn't. but there you are. what is a responsible news organization supposed to do in that circumstance? you quickly go back and check your source. you go back to where it came from. and we had a way to get to mr. novani. he says it's not him? you quickly, and we immediately, said, mr. novani says this isn't him, how interesting. how interesting. and we of course don't know which agency or entity was impersonating him. but this is the kind of thing that happens on the internet, as you said. and we do have to move quickly. mr. novani's news so if he makes comments that are interesting, people are going to want to quote them. but we've set more strict standards about how to check that you really got him. >> but is it a fair observation that on the internet, i'll ask you, that the notion of sa