alfred edmond is senior vice president sxectiontive at large for black enter surprise and stephanie ckaplingood to see you. >> alfred, let's start with you. >> identify got a new appreciation for business coaches. hopefully this feels like, you need a coach to help you run your business. someone put it to me this way. even serena williams, tom brady, at the top of their games have coaches. they can look at you from the outside and tell why the ball is going where it's going or in this case why your sales are going the way they're going. they really do pay off. the key is to get you with someone who can provide referrals of someone who can say they got measurable results. a lot of coaches can talk about how they can inspire you and motivate you but its all about points on the board. >> what does measurable results mean for a business coach? >> if your sales have plateaued, you want a coach that has other clients that can say because i implemented what they told me to do, my sales ratcheted up. if the goal is to be more effective with social media, you want someone who says based on these rec