alfred edmund is the senior vice president and chief content officer for black enterprise and rieva lesonsky is the founder and ceo of grow business media. all right, corie i want to start with you. because you are it. you are this is the sharing economy what you do. and it's interesting what you said about your business is, this is not about income levels. >> no. >> so you rent bridesmaid dresses so i don't have to spend hundreds of dollars buying a dress i'm going to wear once. who is your audience? >> it's really less about an income demographic and more just a state of mind. it's been everyone from a younger -- a younger person who had just graduated college whose friends might not be able to afford it, all the way up to maybe, you know, you're getting married at an older age, and your friends have been through it already. i think universally no woman wants to buy a bridesmaid dress. >> is this a shift that is -- i mean it is fundamentally changing the way we think about things, the pley company, legos, if i can rent legos, am i going to be renting everything all of us who have small bus