alfred hitchcock once said that a woman who spends all day washing and cleaning and ironing does notant to go to the movies and watch a film about a woman who spends all day washing and cleaning and ironing, and i flatly disagree with alfred hitchcock. my experience is that people, for a good deal of the time, if that's what you give them, are stimulated by being able to relate to what's happening in a movie. but obviously, there are serious movies and there are trivial movies. there's good movies and bad movies. but there's always a case for a wide and varied diet, but there's absolutely no question in many people's view and certainly my experience, that films that are at heart serious and hold the mirror up to life are worth it. do you think it's harder to do it that way, to look deep within "ordinary life" to find the entertaining, the important, the funny, than it is to actually spend loads of money creating imaginary worlds? well, that's a slightly complicated and mixed—up question. the question as to whether it's harder — i mean, look, anybody that creates anything, and that in