ego -- ceo, alfred kelly jr.udi takes aim at tesla revealing a brand-new all electric suv. --.event bright raised we will hear from the ceo. emily: tesla has rival carmakers on its tail. jaguar, bmw, and mercedes are raising their own electric cars into development. at a launch event in san francisco, audi joined the fray. take a look. tesla customers are getting anxious. >> i notice it is popping up on twitter quite a lot. where is my model three? emily: as elon musk promises to deliver. >> we are building cars as fast as we can. emily: the company is facing new competition. from withint just silicon valley. instead, traditional manufacturers are targeting tesla. audi used san francisco to launch its battery-powered crossover. with a price tag of $75,000 it gives a model x a run for its money. >> we want to merge the new world of electric mobility together with 100 years of experience. emily: bmw is also designed for a slice of the market. while the world largest market -- maker of luxury cars, mercedes, has a r