. >>> you may not recognize the name alfred woelbing, but your chapped lips may know his product, thereator of carmex, he started out of his kitchen in 1937. little did he expect the worldwide distribution he had today. 80 years later, it's owned by his family with his grandson running the show. we talk about reaching out to expert frs help and why you shouldn't rely on voice mail in this, "learning from the pros." >> reach out to experts for help. i'm an art major running a business. i had to learn everything. i literally had to learn everything. i couldn't do my job without the advice i get from people. when i started working here, i would call, i think first with the bankers saying, so, tell me how to do business. what is it about? then insurance people. so, tell me about insurance and, well, here is how it works, here is what you do. if suppliers came in, i took them tout to lunch and they told me about their product. that is a huge help. should a ceo be okay asking for help? i say absolutely. hire smart, talented people. i'm probably the least adept at any job around here of anyb