you order algorith mickcally. it's not even a matter of taking it out of the fridge and emptying.our fridge can know. it can plea order mick for you if you are interacting with a vendor like amazon that has access to the data you have on your consumer behavior. it's not just sensors in the subway looking for amonia and other potentially daningz russ things or the sensors in our chest. the big services, cloud surfaers that are collecting all of this data and using it. >> dan, are you kurpde concerned about the amount of information circulated here way beyond spoiled milwaukee and the temperature of your living room? >> not particularly. obviously we are going to have to do quite a bit in order to secure all of the information flows. but at the end of the day, we know how to secure systems. we have done it before. it's going to take awhile for all of that knowledge to move from the desktop of mobile space to the embedded world. i am confid he want it's going to happen. he specially on the 10-year time span. >> what does it mean for those who have access to that kind of technology in