>> our whole plot was, we understand marilyn monroe, muhammad ali, shaquille o'neal, so we have all of these great, alive celebrities, and some celebrities that are not with us anymore, but what we've learned is, there is more than just doing music deals. there's a lot of merge -- merch deals, advertising deals. we approached them years ago and said, we would like to get in business with you. we are going to be very active in going after what i -- after celebrities, like rolling stones, grateful dead, people like that, where we can buy part of their name, image, and likeness. we say, in our world, everything else non-music, to expand on it and grow that business. universal music group is the biggest and best in the world, and they have a great roster of relationships, so we feel very confident in that approach. we'll announced something in the new year that we are working on right now. caroline: would that happen to involve nft's in any way? >> i mean, we just started with nft's with "sports illustrated." nft's and the music industry are for sure here to stay. you are going to see a sw