we have ali spagnuola. tell us about the concept where it came from?was playing regular shows and i was having trouble getting people excited to come to a concert by an artist they never heard of. i started turning my concerts into a game and word of mouth was really easy. >> is that usb in the shot glass thing. is that your idea? is that patented, that's genius? >> thank you, i know. yes, it's patented, i took it all the way from the design to manufacturing this. you know, it's mass-produced and online. >> is anyone concerned tha y'r just tryinto get y better? >> what does it matter, if it works! >> are you concerned that your fans will get too drunk to finish the concert and you will start losing fans along the way? >> a part of this is that i say everybody wins, you can't lose this game, as long as you show up and have a good time. there's people that come and don't drink and they still have a blast. so it's not about winning. >> i would imagine a bar or maybe beer distributor or a beer company would fall in love with you and your concept. >> yeah,