i need to take a break from this channel. >> reporter: in 2018, alicia marie decided to hit pause. >>eer actually take a break successfully. a whole bunch of creators had taken a break, but to be blunt, everyone saw them as now irrelevant. >> oh, man, i'm not proud of what i'm uploading on this channel. >> reporter: a lesson learned from her 2-month-long break, not being afraid to ask for help. >> my biggest advice to people is honestly, being in tune with who you are and having a good support system around you, because it is very tricky and it is a business and it's naive to ignore that. i think i've learned that a little more about quality over quantity. >> reporter: for creators like zach king, whose popularity spans multiple platforms over the years, from youtube to instagram, to tiktok. sometimes taking a step back is the best way to move forward. >> it's really setting boundaries. maybe your phone is off after 5:00 p.m. maybe you're not on it. i think there's a lot of benefits of having your audience right there at the fingertips, but also it can be destructive if that's what yo