but they have alicia silverstone saying i'm a vegetarian. look at what vegetarian can get you.on the other hand, you do have people, for example, paul mccartney. when paul mccartney's wife linda died of cancer. he gave a lot of money to cancer research. applause. he also gave a lot of money to peta, which impedes his original donation. and the ironically thing was linda was an avid horse woman which peta would think was evil. so what do we learn? paul mccartney doesn't what he's talking about and what he's doing. because peta have expertly convinced people they just want to end cruelty. that people will give them tons of money thinking they're helping the animals when they're really not. and they're tremendously potentially hurting people. but it shows you the power of the emotional narrative. everything peta does is emotion, emotion, emotion. and the rant drives out reason and it drives out rationality. >> one more question. >> well, my question sort of gets to that a little bit. 'cause i was struck by the example you brought up of the comic book. >> mommy kills animals. >> i