alisha and jennifer are back once again. start with you, alisha.'ve been helping so many women entrepreneurs with your .2 initiatives, gets women advisers, mernt mentors, someti investors. >> my top tip, make sure you do your homework on both the businessyou're pitching. i mean, how do we get them to buy the products, the pros and cons, how do i get the message across? and forget to do research on the person we're pitching. call it people diligence. search the web. go to their linkedin, what are they proud are? where have you worked? because end of the day relationships matter. if you get to know the person first and have a connection with them, then doing business next is so much easier. >> it's so incredibly true. we say, even going into someone cold, didn't know who it was, quickly scan their office. right? they might have a diploma up and you went to the same school or a picture of them at a baseball game and you also love baseball. just connect on anything. >> exactly. >> it makes it easier. you started your company from nothing, incredibly su