emily: alistair barr, thank you so much for that update.tail is expected to grow 8% to 12% in 2017, according to the national retail federation. that is up to three times higher than the growth rate of retail overall. kirsten green has made her name by investing in a couple of e-commerce unicorns such as jet.com. green founded forerunner ventures. joining me now an exclusive interview, forerunner ventures founder and director, kirsten green. great to have you on the show for the first time. you spent years as a retail analyst and decided early on that e-commerce is where it was going to happen. you are doing research on foot traffic, and you crystallized this investment thesis. what was that thesis you started with? kirsten: it is that consumers purchases will be reimagined. that is driven by digital attribution, technology everyone is adopting. that is shaking up the landscape. emily: you invested in jet and sold bonobos to walmart. what you see in those companies, early on? kirsten: most of the things we we are investing in have a root bu