alix: to drumbeat into that. had your lunch, you did your thing, you are coming back at 3:00 and what do you need to do to trade for the next 50 minutes and that is what we are hoping to capitalize on. a big part of that is index funds. if you look at it that way you buy and sell shares at the close which means the active players are doing the same thing, they are following the passive guys and it becomes a self fulfilling prophecy that is why you are seeing one third of all the stock trades take place in the final 10 minutes. we are hoping to help our audience take advantage of that. sonali: thank you so much and good luck today. we are looking forward to this. that is bloomberg close cohost with alix steel. also on the program is romaine bostick and starlink -- and scarlet fu with a great lineup of ceos and investors. more markets up next. this is bloomberg. ♪ when you automate sales tax with avalara, you don't have to worry about things like changing tax rates or filing returns. avalarahhh ahhh sonali: breakin

you know, really interesting the data from alix partners revealed in year's past, consumers would makeut if you think about it, even with delivery services, we're still shopping at several places. >> what happened to one-stop shopping? >> i feel like that went out the door a long time ago. now you add in inflation, it's we'll go where the best deals are. >> mr. roker is standing by. >> you get one shop stop deal best, your nbc station. you get everything you need. your news, your entertainment. all that you need, your sports. we'll be talking about the u.s. open coming up. >>> hey, we're looking at severe storms across the great lakes. record heat out west. sunshine east coast.t. best time of the week. >>> so we're losing stories as we speak. >>> let's start with a little kind of follow-up to yesterday. joey chestnut -- >> update. >> update. exactly. earlier this week it was announced the man known for taking home the title of nathan's annual fourth of july hot dog eating contest would not be participating this year. major league eating said joey is unable to compete because of his new