let's get some perspective on this with the allison stewart allen. she's a branding and marketing expert for international marketing partners in london. thanks so much for joining us here on d w. so spotify has, as we mentioned, bout to combat misinformation going forward. so does that mean that's the end of this story? i don't think it does mean this is the end of this story. i mean what? it's showing spotify, and it's certainly showing all other online platforms, streamers. social media outlets is that you are under scrutiny. and when you have heavy weights such as neil young or joanie mitchell, or certainly even prince harry and his wife, who are weighing in on misinformation and helping shape the content and keeping it honest and transparent. really what this means for spotify certainly is that the brand is having to respond. now, why should the brand have to respond to pressure from its revenue generators such as neil, young and joni mitchell rather than having taken that decision themselves? so this activism era is not a one off, you know, joe

earlier i spoke with allison stewart allen, she c o, the consulting firm, international marketing partners. i asked about tesla founder ilan must the decision to open and change young and how risky it was. here's what she said, it is risky. and so this is a person that is famous for taking big risks. the question is, is he flattering the law? ah, now, technically no. because he could argue that he's not importing ah, components that will make their way back to the united states, which would then violate u. s. law. what he is doing, however, is retailing in china or so he will claim and therefore there's nothing wrong with retailing in the zip. jang profits. however, there is a problem if you use the components. the question really for corporate leaders is about trust and does what he's doing by opening his 200 and 11th show room in china. in this particular province, does this compromise people's trust in the tesla brand. at the same time, even the slightest connection to sheen young right now for many companies is considered toxic, at least on the western side of the equation. is, is this