allyson: i'm allyson. lemonis: nice to meet you guys.n people walk in here, do you have any repeat customers? madison: oh, 75% is regulars. lemonis: and do you know exactly what they're gonna buy or not buy? madison: yes. lemonis: okay. madison: i know their style. i know their kids. lemonis: that's clienteling. like, "oh, my gosh. this came in. i know suzy's gonna love this." and then you're putting it in a box. you're calling her up and be like, "i know you're a working mother. i'm sending you the most amazing box, and you're gonna love everything. you're gonna wish i sent you more." julie: i never thought of that. that's a good idea. lemonis: do you have a database that puts people's information in? julie: no. lemonis: how do you communicate with them once they leave? brenna: i tell them -- i say, "hey, guys, follow us on instagram. here's our number." normally we have business cards that we -- i think we have to get some more made. lemonis: today with web-based technology, you can input customer information in a database and send the