and right from the start he commit admitted killing johnny altinger altinger.reality so closely together that the people -- everyone would be fooled into think you that what's fiction is actually reality. >> "house of cards" and "sk confessions," said twitchell, were to be the building blocks to a cutting edge entertainment concept consisting of both book and film. but there was more, more twisted reality. to generate publicity, twitchell said he first needed to create an online urban legend. by doing a series of harmless staged attacks identical to those depicted in his movie and novel. >> so that when his movie comes out and when the novel comes out, people would go google this and they would find out there's this whole urban legend about maybe the movie is real. maybe this fiction is actually reality. >> and he called it "multiit angle sigh koespsychosis layering entertainment" m.a.p.l.e. for sure. there's like a beach and a tree but when you pull back it's just a picture of the beach. >> so the ait tack on geo tetro was just a stunt. he allowed his prey to