altman communication is a communicating shared values. when you have captured that, did you have hit the home run. if you think about the great communicators we have had in our industry, we had president obama and president clinton and president reagan. they did not speak just on this level. they were able to take those concepts and take them up one more level i wanted to take a second and walk through eight values that we have tested over and over three years. we have tried to crystallize what values are important to the american public. this was true in the 1970's and remained true last time i saw it tested in the mid 2000's. these eight values have remained the same period of value #one, your personal safety and health that is why health care tests so high overtime. it is why crime tests so why all the time -- so high all the time. second is having a better relationship with your family. republicans are always willing to talk about family values. the reason it works for us is because it is consistent. the third and most controversial i

can salazar, former senator from colorado --@@@@@@":::: he altman the accepted the job, but it was a very difficult decision. he ultimately took the job and now democrats are trying to take that seat. he is the big name that is coming up now that ritter is not seeking reelection. the favorite also -- as the denver mayor, could also step in -- and republicans, former congressman scott mcinnis and another former congressman could make a play. but richard was suffering from low approval ratings and many people thought that if he ran he would have lost. host: republicans are suggested -- suggest king -- suggesting they would capture state houses. guest: the reason why it is so significant is because of the senate. the state legislatures and governors races. i think you will see a lot more federal money or money that usually goes to federal campaign committees going to the states because it is so vital and people on both sides already have keep people watching the senses because it is so important. host: we got a lot of long time politics watchers the people -- explain why the census matt