>> across my coverage, which is pretty fast, altria, which sells marlboro and other top co.ducts, they have very little exposure to the costs that are going up but on top of that they also have pricing power they have a very healthy dividend yield so that's number one estee lauder has gross margins in excess of 80% so costs, they don't have a lot of exposure to input costs as well maybe some freight they are exposed to some travel. but overall they also because they're a luxury premium company, can pass on the pricing as well. not only through price inkrass but also through innovation. >> didn't estee lauder -- did they have some challenges lately am i imagining that? >> estee's actually done quite well considering the fact that a big chunk of their business actually comes from international travel in airports, in the due ty free. but they've been able to reallocate resources in terms of the travel corridors people are traveling. they've been able to manage this pandemic incredibly well, better than i think most people expected >> and to your point the shares are up about 22

ah, a 1018 tobacco giant altria. the parents company of philip morris usa invested heavily in jewel poetry and now own 35 percent of the brands. industry observers on surprise. it's modern design is very much a cool brand for so extremely easy to use. one of which is highly appealing for consumers. but what makes the nicotine thought so effective? according to the patient application from the inventors of june, the nicotine sorts ensure that the nicotine reaches both of physical and psychological reward pathways up to 3 times more rapidly than with conventional nicotine. what does this mean exactly? what jewel figured out is by using and nicotine salt and putting beds, joy, eric acid, in the liquid, to, to make the liquid more acidic, they can deliver much higher doses of nicotine and have people actually be able to inhale them, which makes the product much more dip dick, and that's why when you, when you talked to kids they, they get addicted to these things very, very quickly. we're out here, it's hardest. and we'r